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NASCAR getting in on ghost kitchen business

Stern, A. (2021, August 27). NASCAR getting in on GHOST KITCHEN BUSINESS. Sports Business Daily. https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2021/08/27/NASCAR-DoorDash.aspx.

 

NASCAR is partnering with DoorDash and Virtual Dining Concepts on a ghost kitchen brand called NASCAR Refuel where users can get tracks’ concessions delivered to them across the country via the online food ordering platform. The platform launched formally today and will see Virtual Dining Concepts, which is owned by Planet Hollywood Founder Robert Earl, set up partnerships with kitchens across America to cook the food, which fans will then be able to buy for delivery from DoorDash. Ghost kitchens have become a rising trend in the U.S. amid the pandemic. Food options include things like the Darlington Pimento Cheese Sandwich and Martinsville Hot Dog.

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