Source: Sports Business Journal
NASCAR is partnering with DoorDash and Virtual Dining Concepts on a ghost kitchen brand called NASCAR Refuel where users can get tracks’ concessions delivered to them across the country via the online food ordering platform.
Source: Nascar. Official Site Of NASCAR
Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer.
Source: QSR magazine
NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white-label fulfillment platform, DoorDash Drive.
Source: The Spoon
Want to have your own Talladega night at home with some food straight from the track? Good news: You can now scarf down a Tallamento Dogwich or Daytona Speedway Firecracker Dog while watching Kyle Larson race around the track on your TV by ordering from the new NASCAR virtual restaurant through the DoorDash, a new custom-built app, or through the website.
Source: EATER Vegas
With the South Point 400 headed to the Las Vegas Motor Speedway Friday, September 24, through Sunday, September 26, for the NASCAR Cup Series playoff race, it only seems appropriate that a new virtual restaurant will bring fan favorite foods via delivery.
In a bid to join the online food delivery trend, Nascar is partnering with an entrepreneur to create a virtual dining experience that delivers menu items from tracks to consumers at home.